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Lard: authentic hair care with a rock 'n' roll edge

Lard, founded in the lively Rotterdam by the Barbiers Leen and Bertus, embodies the essence of traditional Barbering mixed with a punk rock lifestyle. As a distributor of lard, we offer a wide range of pomades, hair styling products, beard care, and more, designed for every man who takes his personal style seriously.

Why choose lard?

Lard distinguishes itself through its unparalleled quality and performance. With roots deeply rooted in the classic Barbering techniques, Leen and Bertus, also known as The Bearded Bastard and The Bloody Butcher, bring a line of products that lift every hair and beard style to a higher level. From the iconic Blue and Red Pomades to the innovative White Clay and Pink Pomade, lard offers something for everyone.

The lard philosophy
More than just a hair care brand, lard is a lifestyle. Inspired by music, skateboarding, and the art and expression of subcultures, offers lard products that are both punk rock and stylish, used by men around the world.

Our offer
Whether you go for the slick back look, a natural matte finish or something in between, lard has the perfect product. Discover our selection and find the lard product that matches your style.